Content Marketing

By |2016-12-08T15:23:28-06:00May 30th, 2012|Marketing, Sales, Social Media Marketing|

The golden key to developing new business is a myth. New business is developed by hard work and commitment to a marketing and sales process. This process is driven by the content. Great Content drives great campaigns: It provides value to your target audience and it engages them in an ongoing dialogue. What is content [...]

The Fundamentals to Building a Strong Prospect Base

By |2017-11-02T14:41:29-05:00May 30th, 2012|Marketing, Sales|

Effectively identifying, reaching and qualifying your target market is extremely difficult. Efficiency is important in these steps: to identify your target market think about who needs and/or would receive value from your business offerings. Reaching your target market takes testing. Finding and applying a great analytic tool like Google Analytics will generate solid market research [...]

Personal Customer Service

By |2016-12-08T15:23:29-06:00May 30th, 2012|Customer Service|

When we consider customer service we think of our companies lifeblood. How is customer service being reduced to such an impersonal experience? I respect insightful response programs that create knowledgeable and timely response to prospects, or customers that are most likely to buy. It is important that B2B companies remember that answering your customers requests [...]

Drive Growth Use Content Marketing

By |2017-11-02T14:40:05-05:00May 29th, 2012|Marketing|

The importance of content the is often put on the back burner when trying to drive business growth. This tool in your arsenal of marketing efforts should never be put behind other tools: Linkedin, new phone software, email providors, Facebook, Twitter, Google Plus etc.. You catch my drift. Every single one of these tools is [...]

Business – What Really Matters.

By |2016-12-08T15:23:29-06:00May 29th, 2012|General Insights|

As an entrepreneur I appreciate statements like this: Start-ups what do we want? Answer: Trust. Prospectr Marketing was founded by my dad and I. He is also my business partner. We founded this company for many of the same reasons that American's dream of having their own business. We believed that we could do something [...]

Marketing Leader: Best Practice Lead Generation

By |2016-12-08T15:23:29-06:00May 29th, 2012|Marketing|

There are a lot of ways to acquire leads, but there’s no determining which ones work best without testing. But what compounds the situation is that marketers don’t have the time or resources to test every potential tactic. This is why marketing leaders should look at marketing like a portfolio manager looks at a mutual [...]

Can You Define Your Businesses Value Proposition?

By |2017-11-02T14:44:50-05:00May 29th, 2012|Business Development, Sales|

Defining your business value is essential. Can you effectively convey your value proposition in two minutes, or less? Our next question is - Can EVERYONE on your team convey it? Please see the white paper below for best practice in conveying your value proposition as clearly and concisely as possible. Value Proposition White Paper Thanks, [...]

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