5 Facebook Marketing Resources

By |2017-11-02T14:56:53-05:00July 27th, 2012|Business Development, General Insights, Marketing, Social Media Marketing|

1. Facebook Studio - Facebook Studio's goal is to create a community where agencies can be inspired to develop marketing strategies that are inherently social. There is gallery of marketing efforts as well as its own Studio Awards for campaigns that were labeled exceptional. 2. Success Stories - Use this tool to get inspiration for [...]

Leverage LinkedIn: Grow Your Business

By |2017-11-02T13:23:20-05:00July 25th, 2012|Business Development, Customer Service, General Insights, Social Media Marketing|

LinkedIn is a business networking site, however, it is not used like it is meant to be.  Many people go through the sign up process and occasionally accept an invitation to join another network, but they never go beyond that.  If you really want to utilize the benefits of LinkedIn, then don't simply fill out [...]

Re-Engagement for Your Email Campaign

By |2017-11-02T14:55:30-05:00July 23rd, 2012|Business Development, Customer Service, General Insights, Marketing|

Your email marketing campaigns don't stay up to date over time, the databases slowly die. 25% of your list will expire over time as people switch jobs, switch email providers, or unsubscribe.  A re-engagement email campaign will not only wake up those unengaged subscribers and raise your click rates, but it will also make sure [...]

Lead Nurturing Practices

By |2017-11-02T13:19:09-05:00July 11th, 2012|Business Development, Customer Service, Marketing, Sales|

Lead nurturing is the process of building a meaningful relationship with prospects that are not ready to buy and moving them through your sales funnel by engaging, communicating, and "keeping in touch" with them regardless of time.  While nurturing leads, you always want to maintain that permission to continue to educate them until they are [...]

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