With so many sales and marketing buzzwords like: Drive Marketing ROI, Lead Nurturing, Efficient Conversion, Marketing Best Practice, etc... Marketing Manager can get conned into working deals that don't ever end up impacting your companies Bottom Line! The deal is that database providers, marketing automation providers, and research companies can all give a piece of [...]
In order to market a successful blog, it is important to know that writing solid content is not the only factor. As always, content is king, but SEO is an art. You don't have to be an SEO professional or genius to get your rankings up, even though it wouldn't hurt. You need to remember [...]
Facebook is an excellent solution for reaching out to a large audience. The social networking monster is becoming more and more popular for companies as a way to market their business. Their audiences are provided with information that is very accessible and it is easy for them to engage since Facebook is so big. Since [...]
Marketers are constantly searching for ways to add channels where their investments will pay off with content that sells. Content marketing continues to evolve and mature while also being able to solve some of the world's toughest challenges. Specifically, this idea was seen when Burt Rutan and Scaled Composites launched SpaceShip One into orbit to [...]
Almost 83% of all professionals are on LinkedIn, and it has become arguably the number one social media platform for professionals. Businesses tend not to tap into the gold mine of possibilities like they can. The potential for business is enormous through LinkedIn if the social media platform is leveraged and used properly. LinkedIn has [...]