Email messages should be more personal and less like a template - 137% more interaction from a simple personal message - http://sherpablog.marketingsherpa.com/email-marketing/email-personalization/. This is true and should be considered in all outbound mailing. I am shocked at the amount of confusion around this subject. If you send a message it is sent for informative purposes. [...]
Lead management really comes down to the basics. In this post we outline how to approach common problems in bridging the gap between your sales and marketing departments. Symptoms of a Lead Quality Problem: Leads are delivered to sales with little, if any, specific lead-by-lead feedback. Marketing's objective defaults to quantity and CPL because there [...]
When marketing and selling to buyers it is important to understand not only why they might buy on behalf of the company, but also to understand why they might buy for their own personal reasons. Offer - the relevant message, or value proposition that you bring to the market. A great offer considers the following [...]
Media is defined as how you approach your target market. It closely relates to the market that you have segmented, targeted and qualified. It encompasses frequency, media channels, reach, calendar, audiences, creative and active reporting. Enough contact and content to engage, but enough space to respect the space and demands on a busy business prospect. [...]
"The way customers buy is changing profoundly. This mandate changes the way marketing and sales engage and develop customers. Leads that translate into qualified opportunities are at the core of the new engagement strategies. Focus on quality, rather than quantity. It provides a clear path to align critical activities to produce the best result." (David [...]
In 1885, William Lever of Lever, Bros. said, "half of the marketing money that you spend is wasted-trouble is you don't know which half." We have found that more than half of your $$$ might be wasted because marketing and sales just do not connect on lead generation. Sales doesn't follow up, or neglects to [...]
Many companies generate leads, but do not track how those leads convert into new accounts. It is important to have feedback and insight from your sales team. To really bridge this gap between sales and marketing you need to cultivate a team that cares about the others success. This Gap between lead generation and closures [...]
They say that content is king…the Yin to social media’s Yang. In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Content feeds the beast! You need content to fuel your social marketing, email marketing, lead [...]