Marketing Tips for 2013: kicking off a new outbound teleprospecting campaign requires careful preparation and a proactive, yet adaptable, outlook. Below are some of the intangibles and physical assets you should be mindful of within the first two weeks of a new campaign: Week 1: Secure a targeted list: Whether you build this internally, or [...]
The best email lists are those that contain the names of loyal repeat customers, referral sources who respect others privacy and interested prospects who know you and your business well enough to recognize your emails. Building a permission based email list with a high number of quality subscribers can be tough, but the return is [...]
Marketing Automation Benefits Marketing Automation is the process of delivering engaging, relevant, timely and valuable content that will be of interest to your specific target market. Marketing Automation’s purpose is to improve Sales Lead Generation by driving awareness and interest in your company’s products and services. Marketing Automation solutions integrated with a structured sales process [...]
How we monitor delivery We have developed some instrumentation so we can monitor how we are doing on getting messages to our users’ inbox. Our applications tag each outgoing message with a unique header with a hashed value that gets recorded by the application before the message is sent. To gather delivery information, we run [...]
Critical Success in Sales Lead Generation Generating quality sales leads is a critical success factor in achieving all companies’ revenue goals. Research shows that as an industry becomes more competitive, the need to generate high quality sales leads becomes even more critical for maintaining sales growth and profitability. Sales Lead Generation Challenges Sales Lead generation [...]
Lead Generation Company Benchmarking As a business owner and marketing guy - I am consistently evaluating other lead generation company prices and marketing service offerings. Here are few things I have learned to look for: Do they offer a performance-based guarantee? Relevant and detailed testimonials? Trial, or test phase? As you negotiate and determine lead [...]
Performance-Based Marketing Company Referral Program Do you know other people who are in need of performance-based marketing services? We're willing to pay you a 5% commission on all services rendered over 6 months for every newly procured client. You do not need to do any selling for Prospectr, just get us the meeting and we'll [...]
Search Engine Optimization Basics (SEO): Search Engine Optimization is the process of continually optimizing a website for search engines to increase the overall ranking of the website and its pages About SEO INCREASED TRAFFIC FROM YOUR TARGET AUDIENCE = INCREASED SALES LEADS! Search Engine Optimization helps customers find your website instead of a competitor’s website [...]
This article discusses prospecting strategies and how to efficiently reach your target market. Media Channels Frequency Reach Calendar Audiences Creative Activity Reporting Marketing campaigns establish brand image, whether good, or bad your campaign is influencing your target audience’s perception of your brand. Marketing emails can be redundant, sales calls can be insistent enough to irritate. [...]
Email Marketing and Mobile Expansion Implications: In 2013, just optimizing email for mobile will not be enough. You also must identify your mobile users and send a specific creative developed for their devices, or experiment with responsive design templates. Responsive email design is an approach to email creative in which the HTML version is built [...]