Four Necessities for a Content Marketing Campaign

By |2017-02-09T11:32:20-06:00January 23rd, 2013|Email Marketing, Internet Marketing, Marketing|

Content Marketing centers around: valuable data, a conversational tone, an engaging story, and maybe some compelling design are all components that make up great content. Each one of these elements is central for grabbing people’s attention and keeping it. But what if this attention-grabber needs to be long lasting, such as in a content marketing [...]

Direct Marketing Companies: Why They Fail?

By |2017-02-09T11:32:25-06:00January 22nd, 2013|Marketing|

Although direct marketing can be a smart move if carried out intelligently, there are a couple of things that do frequently go wrong with the strategy of the direct marketing companies. Such strategic errors can spell doom for the direct marketing companies and result in failure. To start off with direct marketing, you need to [...]

Understanding the Many Uses of Web Analytics

By |2017-02-09T11:32:33-06:00January 21st, 2013|Internet Marketing, Marketing, Marketing Automation, Social Media Marketing|

Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today and where improvements can be made. Page Depth Page depth can tell you [...]

Acquisition of Internet Marketing Companies

By |2017-02-09T11:32:53-06:00January 15th, 2013|Internet Marketing|

There has been a steep rise in the number of internet marketing companies around the world. With the availability of numerous resources over the web to market one’s products or services, the internet marketing industry has seen a major boom in the past couple of years. First, many marketing companies started to include online marketing [...]

Social Visibility and Link Building

By |2017-02-09T11:33:12-06:00January 14th, 2013|Business Development, Internet Marketing, Social Media Marketing|

In the past link building for businesses was used for appearing in search results. However, social media has changed the face of building online businesses through sources like LinkedIn, Facebook, Twitter, etc. The new link building is now about social visibility, mentions, and building your company’s presence. Building relationships and then nurturing them is key [...]

The Five Obstacles of Business Development and Sales

By |2017-02-09T11:33:19-06:00January 11th, 2013|Business Development, General Insights, Sales, Sales Lead Generation|

Business development and inside sales professionals come across many hurdles that they must solve in order to keep a business up and running. Below are five common obstacles that the sales industry and business development face on a daily basis and five solutions that will prepare them for handling that problem. 1. Obstacle: A prospect [...]

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