What is Social Media Marketing?

By |2017-11-02T14:43:17-05:00March 29th, 2013|General Insights, Social Media Marketing|

Social Media Marketing is a way of publishing and gaining online traction by pulling interest in based on specific actions such as: sharing, liking, writing, or announcing information. These publishing tools are changing our modern world, the age of large publishers and expensive distribution is passed. With this new age businesses and individuals are able [...]

What is Marketing Automation?

By |2017-02-09T11:30:22-06:00March 28th, 2013|General Insights, Internet Marketing, Marketing Automation|

In the simplest words, Marketing Automation defines a process of inbound marketing where you with a strategic approach reach and engage your target audience through a series of automated messages. It is achieved by using a software platform which is designed to automate and streamline marketing repetitive tasks. The organization benefits by specifying criteria and [...]

Search Engines Require SCHEMAs For Better Results

By |2016-12-08T15:23:03-06:00March 27th, 2013|Internet Marketing, Search Engine, Search Engine Optimization|

Back in 2011, the most popular search engines (Google, Bing, and Yahoo) joined their hands to collaborate and launch a set of standard codes (also known as SCHEMAs) for the web developer http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html. These codes help search engines find the most relevant information on your website easier and faster.  SCHEMA.org helps the code on your [...]

What are Lead Generation Companies?

By |2017-02-09T11:30:29-06:00March 25th, 2013|Sales Lead Generation|

Businesses use many tactical methods for generating sales leads and lead generation companies generally use advertising for many of their purposes. No business can survive without business leads. To cater to this need, there are many businesses dealing in lead generation. Most everyone is familiar with marketing and the importance of direct sales. Nowadays, advertising [...]

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