WHAT IS CRM AND ITS ADVANTAGES?

By |2017-11-02T14:47:23-05:00April 30th, 2013|Customer Service, General Insights, management|

In modern day business, some of the most valuable and coveted data for any commercial entity is a customers’ list. Companies are spending large chunks of their annual sales and marketing budgets on arranging their customer data in it’s most accurate form. Customer relationship management (CRM), when used correctly, can be the answer to this. [...]

What is the best strategy to better nurture email leads?

By |2017-11-02T13:53:53-05:00April 8th, 2013|Email Marketing, Internet Marketing, Marketing Automation, Sales, Sales Lead Generation|

Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. Research from MarketingSherpa's 2012 B2B Marketing Benchmark Report shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. [...]

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