B2B Marketing is still about real relationships, here’s why

By |2017-11-02T16:03:37-05:00January 17th, 2014|General Insights|

For businesses that sell products, goods, and deliver services to B2B customers, having an effective sales lead generation strategy is essential for surviving - and thriving - in the corporate world. To gain a competitive advantage, you will need to have a toolbox filled with high-impact, low-budget sales and marketing tactics. Polls have consistently shown [...]