Understanding the Need For Prospecting

By |2017-02-09T11:17:58-06:00December 31st, 2014|Business Development, Marketing, Sales, Sales Lead Generation|

The idea of prospecting is an overlooked concept for many companies because many decision makers are always looking for a way to bring in revenue faster and easier. Prospecting is neither easy nor timely and can’t be used simply to reap immediate benefits. Good prospecting is a process that must truly be embraced as a [...]

Warning: Don’t Make These 6 Moronic Marketing Mistakes

By |2017-02-09T11:18:19-06:00December 30th, 2014|Business Development, General Insights, Internet Marketing, Marketing, Social Media Marketing|

Ahhh marketing... Some view it as a necessary evil, and others realize it's your way of communicating with your target customer and meeting their legitimate needs. But what you don't want to do is make a devastating marketing mistake. A simple blunder unleashes a slew of awful PR that takes months or years to cover [...]

How to Get the Most Out of Your Sales Team Without Buying Expensive Training

By |2017-02-09T11:18:27-06:00December 30th, 2014|Sales|

Is sales training an expense or an investment? In most cases, it's an expense that does your company almost no good at all. Tom Bird and Jeremy Cassell, authors of the Financial Times Guide to Business Training bluntly say: Business training doesn't work. And that umbrella term includes sales training! For the most part, they [...]

Are your testimonials doing more harm than good?

By |2017-02-09T11:19:04-06:00December 22nd, 2014|Internet Marketing, Sales, Social Media Marketing|

Testimonials can amplify your value proposition ten-fold; a person speaking directly about your brand and your product provides a source of assurance and experience to your target market. But is there a right and wrong way to feature testimonials in your creative and your website? The best testimonials come from clients and customers who experienced [...]

Go to Top