Not for your car though! Well...maybe your car? I’m talking about your web identity, social identity, business connections, and your entire image. How many of you have let your website, social profiles and business connection efforts go into autopilot? It’s time to stay more engaged with your customers, and your audience. It’s time [...]
For many, the idea of beginning a career as a salesman sounds less than appealing. We often get ideas of phony friendliness accompanied with a hook, line, and gimmick. I have even said on occasion that I’d rather work as a (insert unpleasant job ideas here) than work in sales. However, fast forward several career [...]
Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you - or do they? My email signature is simple without being an entire directory of information on how to reach [...]
Budget, authority, need, and timeline - that used to be the old way to qualify leads. IBM developed it, and it worked well because in their heyday, no one had answers to prospect questions except the salespeople. Now, your prospects get many of the answers and research they need through social media, blogs, white papers, [...]
When you hear the term "marketing automation," don't you think to yourself, "Wow, all I do is press a button, sit back, and watch the leads roll in." While automation may be truer in the manufacturing world where robots do the production, the reality is things don't work that way with marketing automation. In fact, you [...]
Every industry has its misnomers - lead generation's no exception. "The more, the better" - sounds good, right? Maybe, maybe not. Let's take a look at some of the common lies you might hear, and the truth you're looking for behind them. Lie #1. "The more, the better." Let's start with this one right away. [...]
When I first heard about LinkedIn, I was fairly skeptical. A professional social media experience? Who would want such a thing? Turns out thousands of people. Millions, even. 300 million, to be exact. What separates LinkedIn from the rest of the social media platform pack is its professional-centric design and features. Available in 20 different [...]
Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable [...]