While many may believe that a company's vision and mission statement are the same, they aren't. One focuses on the future of the business. The other focuses on how the business is going to achieve that future. Having a clear vision statement and a mission statement are both so important to business success. Here's [...]
There are quite a few ways to generate sales leads. For instance, your business might create useful content such as podcasts and how-to guides on its blog, or it might send newsletters to registered subscribers. No matter what, an essential part of the lead generation process is writing a strong call to action. However, [...]
By: Andy Moore Not long before I began working at Prospectr a little over three months ago, I would not have envisioned myself being in the field of marketing at all—in any capacity. Nearly all of my previous experience is in educational or other nonprofit environments, as I used to work as a librarian. [...]
Are you responsible for prospecting at your business? It's tough when that's your duty as a salesperson. It's hard enough when you just have to make sales. If you have to find your own leads, successful referral selling is a gift from above. And even when you don't have to do your own prospecting, it [...]
