Content Marketing centers around: valuable data, a conversational tone, an engaging story, and maybe some compelling design are all components that make up great content. Each one of these elements is central for grabbing people’s attention and keeping it.
But what if this attention-grabber needs to be long lasting, such as in a content marketing campaign? Flare and substance are just the tip of the iceberg; in this case, finding a cohesive strategy will bring you that enduring success you need.
1) An editor is the first essential item on the list. One will supply both ideas and communication skills, while also developing and forming the material your colleagues provide them with. Editors move the project forward and leave the marketing talk to a minimum.
2) Buyer personas can sound like an obvious component but are often missed in content. Whether you are developing an eBook, an app, a video, or a blog, you should know who makes up you audience. These can be tailored as your buyers advance into the buying cycle.
3) Guidelines are another asset to developing longevity for your content. You don’t want to “reinvent the wheel” every time you write a new blog post or handbook. A set of guidelines for your content will save you time and frustration. Knowing what points to hit and tone to take will keep your content in line and clarify a path for your contributors.
4) Last of all, diversifying your content will spread the news, maybe through a press release or an email campaign.
Try it all!
The creation of a sizeable piece of content is your chance to construct a set of various smaller pieces of content that may attract leads. Maybe instead of a press release you could use this content for a series of blog posts over the span of a month, or contribute articles for industry publications, or create email templates for the staff, etc.
Chelsea Jensen, Prospectr Marketing