[Infographic] Perceptions of Real-Time Marketing, And Actionable Insights on How This Trend is Evolving
Our pals, @Evergage, recently went to tremendous effort to generate this graphic snapshot of the Real-Time Marketing Landscape in 2014 with very interesting results for any savvy marketer looking to ramp up their RTM efforts.
Key Real-Time Marketing Takeaways:
- 24% of marketers surveyed are seeing a 50% ROI or higher on their real-time marketing efforts, 20% are seeing a 75% or higher ROI, via @Evergage [Tweet This!]
- On average, marketers are using real-time marketing (RTM) across 2 of 8 channels, via @Evergage [Tweet This!]
- Key benefits of Real-Time Marketing: Increase Customer Engagement, Increase Conversion Rates, Improve Customer Experience, via @Evergage [Tweet This!]
Direct from the Evergage Website:
Evergage recently surveyed more than 100 marketers across 18 countries, with the majority of responses from the U.S. to provide a snapshot of real-time marketing in 2014. 76% of marketers are using real-time marketing today, and 88% of marketers consider it important to their 2014 plans – with many planning to invest this year, according to the survey results showcased in a new infographic.
See the original on Evergage.Com here.