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A Penny Saved… Might Cost you a Dollar. By: Rachel Pedersen

Let me begin… by explaining that I see the value in being frugal in some areas of life. Secondhand stores are my favorite places to get furniture, clothing, jewelry, and decorations. For the purpose of this blog, please excuse the aforementioned categories, because that is where the thriftiness ends. There are times that the cheaper…

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Intro to Business Didn’t Prepare Me. By Rachel Pedersen

College graduates are not feeling prepared for careers in business, and employers are feeling less than confident in the skills that interviewees offer. I want to share the 3 golden nuggets of knowledge that helped me to build a career that is continually evolving. Though my time in formal business school was short, I quickly…

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Targeting, Content, and Timing by Antoine Eam

Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to how…

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Work and Live with Meaning & Purpose — By Bo Cole

  Over the week or so, I have seen various articles about a man in Detroit, Michigan–56 year old James Robertson, that has had to walk 21 miles to work each day.  I’m sure you are likely already hearing the story on the news and social media.  A 19 year old teenager, Evan Leedy set…

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Avoiding the Plague, by Liz Donehue

We’ve all been involved in workplace drama, whether or not you want to really admit to it. In fact, you may have been involved in workplace drama without even knowing. Before I got to where I am today, I’ve had a slew of different jobs: Chinese food restaurants, call centers, and a brief stint of…

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Talk is Cheap – Rachel Pedersen

Failed New Year’s resolutions, missed meetings, a failed business merger: what do all of these have in common? They all stemmed on talk that lacked the intent to follow-through. All too often we find ourselves committing, promising, or pitching ideas without recognizing the action steps that naturally follow. Continually committing yourself to events or ideas…

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The Blog About Why to Blog by Chelsea Nolan

We know by now that our internet footprint is an important tool to leverage business. If someone Googles your name or company, and nothing comes up, RED FLAG. Nobody wants to do business today with someone who doesn’t even have a website. I know when I get to a new page, the first place I…

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It’s Time for a Tune Up! — By Bo Cole

  Not for your car though!  Well…maybe your car?  I’m talking about your web identity, social identity, business connections, and your entire image.  How many of you have let your website, social profiles and business connection efforts go into autopilot?  It’s time to stay more engaged with your customers, and your audience.  It’s time to…

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Think You’re Not Working in Sales? Think Again! By Rachel Pedersen

For many, the idea of beginning a career as a salesman sounds less than appealing. We often get ideas of phony friendliness accompanied with a hook, line, and gimmick. I have even said on occasion that I’d rather work as a (insert unpleasant job ideas here) than work in sales. However, fast forward several career…

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Is your email signature YOUR email signature? By Liz Donehue

Your email signature is a key facet in identifying yourself to your friends, colleagues, and prospects in the digital arena. Email signatures are often referred to because they include the best contact information for you – or do they? My email signature is simple without being an entire directory of information on how to reach…

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