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So You Have Writer’s Block. Now What? by Rachel Pedersen

You’ve already spent several hours memorizing the blank Google Doc on your screen. But regardless of how hard you will your fingers to begin typing, nothing of value shows up on the document. We are all familiar with the increasing anxiety of writer’s block damming up those creative juices from flowing. The process of prying…

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4 Proven Steps You Can Take to Avoid Letting Leads go to Waste

Sales pro Colleen Francis says around 30% of all sales leads go to complete waste. Ouch! If you could close 30% more prospects, how much in revenue would that be for your business? What could your business do with that additional capital? Got a mental picture of that? Good. Now learn what you can do to…

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What Ridiculously Successful Sales People Do That Others Don’t

Do successful sales people have “secrets” and “tricks” they follow that others don’t? Well sort of… What they do isn’t all that common. But, many of the things they do don’t qualify as “magical” or “special” things only they can do. You may not have the potential to be one of the all-time greats like…

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When Is It Okay To Gently Pressure Your Prospect to Act?

Ahh prospects…sometimes you love ‘em, and sometimes well…you fill in the blank. Have you ever spent a ridiculous amount of time romancing a prospect, and for some mysterious reason, they don’t buy? Everything looks good. They like what you offer. They trust you. They raise almost no objections during the process. But still…nothing happens when…

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A Penny Saved… Might Cost you a Dollar. By: Rachel Pedersen

Let me begin… by explaining that I see the value in being frugal in some areas of life. Secondhand stores are my favorite places to get furniture, clothing, jewelry, and decorations. For the purpose of this blog, please excuse the aforementioned categories, because that is where the thriftiness ends. There are times that the cheaper…

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4 Simple (And Non-Creepy!) Tricks to Research Your Prospects Online

What better way to impress your prospects than by knowing a little something about them before you even talk? Your prospects don’t expect you to know them inside and out before you speak. But they do want you to have a basic understanding that shows you “get” them. While the web does a lot to…

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5 Expert Ways to Personalize Your E-mails Today

According to a study by The Aberdeen Group, personalized e-mails improve CTR by 14%, and conversions by 10%. 96% of organizations surveyed believe personalization improves performance. Oh, and there’s this study too, which shows personalized e-mails get 6x higher transaction rates, but 70% of major brands don’t use them! Personalization is simple: it means building…

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4 Killer Sales Funnel Marketing Mistakes You’re Making (And How to Fix Them)

Do you have enough qualified leads? Are you completely set for the rest of your business’s life? If you’re not, you might have some problems with your marketing funnel. Have you completely mapped it out? If not, take a look at these tips (thanks to Fergal Glynn for finding many of these): 1. Minimize the…

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Intro to Business Didn’t Prepare Me. By Rachel Pedersen

College graduates are not feeling prepared for careers in business, and employers are feeling less than confident in the skills that interviewees offer. I want to share the 3 golden nuggets of knowledge that helped me to build a career that is continually evolving. Though my time in formal business school was short, I quickly…

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Targeting, Content, and Timing by Antoine Eam

Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to how…

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