5 Expert Ways to Personalize Your E-mails Today
According to a study by The Aberdeen Group, personalized e-mails improve CTR by 14%, and conversions by 10%. 96% of organizations surveyed believe personalization improves performance. Oh, and there’s this study too, which shows personalized e-mails get 6x higher transaction rates, but 70% of major brands don’t use them! Personalization is simple: it means building relationships with your e-mail [...]
4 Killer Sales Funnel Marketing Mistakes You’re Making (And How to Fix Them)
Do you have enough qualified leads? Are you completely set for the rest of your business’s life? If you’re not, you might have some problems with your marketing funnel. Have you completely mapped it out? If not, take a look at these tips (thanks to Fergal Glynn for finding many of these): 1. Minimize the Number of Steps in [...]
Intro to Business Didn’t Prepare Me. By Rachel Pedersen
College graduates are not feeling prepared for careers in business, and employers are feeling less than confident in the skills that interviewees offer. I want to share the 3 golden nuggets of knowledge that helped me to build a career that is continually evolving. Though my time in formal business school was short, I quickly recognized that the basic [...]
Targeting, Content, and Timing by Antoine Eam
Targeting, content, and timing. The three aspects that lead generation must revolve around to deliver leads that result in closed deals. Digital marketing campaign’s are complicated. Their success is expected and failure is easy. Creating a proper campaign that develops inter-business relationships is like walking on eggshells. There is an extremely high sensitivity to how the message resonates with [...]
Work and Live with Meaning & Purpose — By Bo Cole
Over the week or so, I have seen various articles about a man in Detroit, Michigan--56 year old James Robertson, that has had to walk 21 miles to work each day. I’m sure you are likely already hearing the story on the news and social media. A 19 year old teenager, Evan Leedy set up a GoFundMe campaign, [...]
Avoiding the Plague, by Liz Donehue
We’ve all been involved in workplace drama, whether or not you want to really admit to it. In fact, you may have been involved in workplace drama without even knowing. Before I got to where I am today, I’ve had a slew of different jobs: Chinese food restaurants, call centers, and a brief stint of blogging that I chalked [...]