The Shocking Truth about Marketing Automation – More Work than You Think
When you hear the term "marketing automation," don't you think to yourself, "Wow, all I do is press a button, sit back, and watch the leads roll in." While automation may be truer in the manufacturing world where robots do the production, the reality is things don't work that way with marketing automation. In fact, you put quite a bit of [...]
5 Lies Lead Gen Companies Tell You (And the REAL Truth)
Every industry has its misnomers - lead generation's no exception. "The more, the better" - sounds good, right? Maybe, maybe not. Let's take a look at some of the common lies you might hear, and the truth you're looking for behind them. Lie #1. "The more, the better." Let's start with this one right away. In every aspect of society, [...]
The Right Way to Link – By Liz Donehue
When I first heard about LinkedIn, I was fairly skeptical. A professional social media experience? Who would want such a thing? Turns out thousands of people. Millions, even. 300 million, to be exact. What separates LinkedIn from the rest of the social media platform pack is its professional-centric design and features. Available in 20 different languages, many people use the [...]
Coordinating Marketing and Sales Efforts
Developing a large list of qualified leads is essential and it goes without saying that the more leads you have the better chance you have of gaining sales. However, it is also important to note that more leads do not always guarantee a company is optimizing their efforts and doing so may be wasting valuable resources. Yes, you have a [...]
Understanding the Need For Prospecting
The idea of prospecting is an overlooked concept for many companies because many decision makers are always looking for a way to bring in revenue faster and easier. Prospecting is neither easy nor timely and can’t be used simply to reap immediate benefits. Good prospecting is a process that must truly be embraced as a foundation for continuous predictable revenue [...]
Warning: Don’t Make These 6 Moronic Marketing Mistakes
Ahhh marketing... Some view it as a necessary evil, and others realize it's your way of communicating with your target customer and meeting their legitimate needs. But what you don't want to do is make a devastating marketing mistake. A simple blunder unleashes a slew of awful PR that takes months or years to cover from. So please don't make [...]