Are you considering stepping into the realm of email marketing to boost your business? You're on the right path! Email marketing remains one of the most powerful tools in your marketing arsenal. In this guide, we'll walk you through how to get started with email marketing, from setting up your strategy to crafting compelling content [...]
If you’re a business owner, you know that marketing is essential to success. But it’s also time-consuming, expensive, and sometimes difficult to manage. That’s why marketing automation is such a valuable tool. Marketing automation is the use of software to automate and streamline marketing tasks. It can help you save time, reduce costs, and improve [...]
4 Reasons You Should Be Automating Your B2B Workflows Automation has become a crutch that many of us rely on in our daily routines, to the extent to which we’ve even automated our homes. From Alexa to McDonalds, 2018 has become the year of automation and this trend is here to stay! Getting [...]
"LinkedIn is Dead!" -- loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn... The. Worlds. Largest. B2B. Network. If this is you, or you've been starting to feel like LinkedIn's turning into the "Facebook for professionals"... You know... the mudslinging battleground really more [...]
I get clients all the time who show me their "landing pages." Though well-intentioned, they misunderstand what actually makes a "landing page" exactly that. It's important to know what a landing page is precisely because it affects your conversions. When you make a page to be a "landing page," that changes how you design [...]
Did you know the Direct Marketing Association quotes email marketing has a ROI of 3800%? That number was for 2015. A couple years earlier they found it to be 4300%. Email marketing's catching on bigtime. So much so that the 2016 Email Marketing Insights Study found 86.7% of businesses will boost their email marketing budgets [...]
If you're new to the idea marketing automation, it's tempting to think,"Wow, automation. I bet that saves me a lot of time." But marketing automation software doesn't really save you time. So why do businesses use it? Because this is how it helps: 1. Save Time on Manual Labor/Boring Tasks Sending follow-up e-mails after [...]
I read an interesting post over at Marketo's blog. It talks about "pipeline-to-cost" ratio. In plain English, it basically means how much did a marketing channel or tactic contribute to a lead's development in comparison to the cost of marketing on that channel? Marketo checked this information in two ways: First-touch - what was the ratio [...]
Think you know what you're doing in sales? Maybe you do, and you're spot on, making a total killing. But sales changes so fast that maybe what you used to think was true isn't anymore. Things aren't working, and you're not sure why. Check out these sales stats and see what the case might [...]
What better way to impress your prospects than by knowing a little something about them before you even talk? Your prospects don’t expect you to know them inside and out before you speak. But they do want you to have a basic understanding that shows you “get” them. While the web does a lot [...]
