Marketers are constantly searching for ways to add channels where their investments will pay off with content that sells.  Content marketing continues to evolve and mature while also being able to solve some of the world’s toughest challenges.  Specifically, this idea was seen when Burt Rutan and Scaled Composites launched SpaceShip One into orbit to win the $10 million Ansari X Prize.  The goal was to build and launch the spacecraft with three people twice in two weeks.  It is safe to say that if an online community can help build and launch a rocket, then it can also solve your content marketing challenges.  Crowdsourcing can play a crucial role with your content marketing.  It doesn’t just explore the cheapest and fastest ways, but it finds the most absolute and efficient solution.  I have listed ways crowdsourcing is impacting content marketing:

  • Speed – Time is value as most of us know.  In fact, it is one of today’s hottest commodities.  There is never enough time in the day to create the amount of that you want to create.  Different occasions come up that prevent us from easily staying on schedule with content creation.  Sites like Crowdsource.com can employ a crowd of workers that can create your content for you.  Using a crowdsourcing site speeds up the content creation process and frees up your own time so that you can be efficient in other areas of business as well.
  • Invested Target Audience – When a customer or potential prospect gets involved in some way with your business they tell everyone.  Involvement equals investment.  Once a customer or prospect is involved they become invested as well.
  • Diversity and Creativity – Crowdsourcing offers diversity and creativity when it comes to content marketing.  Using a site like Genius Rocket provides your company with many options when it comes to choosing your content marketing.  Diversity, creativity, and the number of options available naturally occur when 30 or 40 totally different individuals are working on your content, as opposed to a couple from the same company.  Within your own marketing team, the content tends to look the same and uniform throughout because there isn’t as much diversity as there is in crowdsourcing.

Author: Michael Whartnaby, Prospectr Marketing