Marketing Automation Solutions
We qualify leads and empower sales by introducing them as the knowledgeable advisor, or consultant. Hence, gaining trust and propelling their potential clients through the buying cycle. We understand the counter-intuitive relationship between lead volume and sales performance. We bridge the gap between marketing and sales.
Qualified Prospects Increase Revenue
- Do you need more qualified prospects?
- More visibility into your market?
- What about more predictability into your forecasting?
With the comprehensive services we offer, your business stands to benefit significantly from a systematized approach to finding and identifying qualified prospects – assuring effective market coverage and generating actionable market intelligence. This unique approach, called, prospect development, is offered by Prospectr Marketing and leverages the efforts of marketing and sales to produce more reliable results, higher-value clients, and increased revenue for your organization.
What is Prospect Development?
Only a small percentage of leads-including those from trade shows, purchased lists, or mass-marketing campaigns-are real sales opportunities. Prospect development involves refining the volume of leads to identify the most likely prospects — a critical first step in the sales process.
While there are lead-generation firms adept at passing along names or even setting appointments, they fail to deliver when it comes to actual sales performance. In contrast, we focus on generating, identifying and nurturing the most qualified prospects. This enables our client’s internal sales team to use its time most effectively by concentrating on candidates most likely to buy.
Quality vs. Quantity
Our clients have seen first hand that one of the best ways to empower sales is to generate fewer, but better qualified, leads. Our prospect development programs accomplish this by establishing a meaningful conversation with your prospects, which allows them to both self-qualify and prioritize opportunities.
The Bottom Line: Your marketing and sales resources are maximized, and you drive more revenue for your company. If you are interested in talking with our team about marketing automation services please contact us or schedule a complimentary phone consultation.