With a plethora of new products and services paired with the advancement of technology, it is no wonder decision makers are making themselves scarce. Each new offering comes with a not-so-new sales pitch. So how do you get your message to the right people, without having the proverbial door constantly slammed in your face? Follow [...]
Content Marketing centers around: valuable data, a conversational tone, an engaging story, and maybe some compelling design are all components that make up great content. Each one of these elements is central for grabbing people’s attention and keeping it. But what if this attention-grabber needs to be long lasting, such as in a content marketing [...]
Without web analytics, marketers would be blind to how their websites and content are daily performing. These numbers help us assess our business in where we need to add or take away. This is a sampling of the analytics we have today and where improvements can be made. Page Depth Page depth can tell you [...]
Content Marketing is deemed the basis of any good inbound marketing strategy. There is increased competition in online businesses for brand building, search engine optimization, referral traffic, and lead conversion. Marketing content is an essential part to all of these. There are 10 necessities listed below to achieve successful online content marketing. 1. Blog: A [...]
Optimizing your WordPress site is extremely important if you want to compete with the millions of other sites online. To begin with, have you been taking advantage of the SEO controls that are available through WordPress themes. These themes do include some amount of SEO controls. These will allow you to build search engine optimization [...]
