If you’re new to the idea marketing automation, it’s tempting to think,”Wow, automation. I bet that saves me a lot of time.”

But marketing automation software doesn’t really save you time.

So why do businesses use it?

Because this is how it helps:

1. Save Time on Manual Labor/Boring Tasks

Sending follow-up e-mails after downloading, autoresponder sequences, and offering e-mail newsletters all are boring gruntwork. Marketing automation takes care of those tasks so you don’t have to do them manually.

Should you really pay a 6-figure sales employee to do this over and over?

2. Reduce Staffing Costs

It takes time and management to get marketing software up and running. But after a few months, you can send out thousands of personalized e-mails based on custom criteria. You can have a marketing department of just one and compete with a much more sizable marketing department.

3. Increase the Lifetime Value of Your Customers

If you have yourself, or other people, in charge of cross-selling and up-selling, it’s easy to forget and miss some sales here and there. With automatically triggered cross-sells, up-sells, and follow-ups, you’ll capture missed revenue.

4. Clearly Defined Processes Help You Identify Bottlenecks

Marketing automation lays out your marketing prices with precision. So you can identify bottlenecks – and the people responsible for them.

It’s easier to find and resolve problems and train your employees so they perform better.

5. Capitalize on Personal Marketing

The modern prospect wants to feel like a human being, not just another deal you need to close to make your quota. With marketing automation, you can create personalized campaigns that work across a large number of channels.

It comes across as more personal, and you’ll close more deals as a result.

6. Close More Deals Faster Because You Can Sharpen Your Focus on Closing

Your sales and marketing employees didn’t choose your business to complete sets of routine tasks, like sending e-mails, over and over again. Some amount of repetitive, mundane activity will be necessary.

But with marketing automation, you free up more employee time to focus on what they want to do – close the deal.

7. A/B Testing is Simple

With marketing automation, you can A/B test every step of your marketing process at any time. So you can rapidly learn what to do…and what not to do in a rush.

You’ll optimize your marketing processes faster than ever before and get more sales coming in than you can handle.

8. Segment Your Marketing Content for Specific Customer Types

The benefit of segmenting? More relevant content for various customers.

Why should you care about that? The more relevant you are to your prospect, the more and faster you sell.

9. In-Depth Data So You Can Learn What Works

Marketing automation software even shows you what worked for each customer type.

Isn’t one of the biggest complaints of most CEOs that marketing can’t justify its value?

Well now you can – with precision.

Marketing automation takes months to set up and become effective. But when it does, it makes a huge impact on your bottom line.

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