Capturing the attention of a prospect in email marketing can be quite a challenge sometimes. It takes time, trust, and an ability to visually attract a prospect. Here are four email marketing tips to help build your clientele.
The Reward Delivery
Email is a great tool to build loyalty, send check-in rewards, and making offers in general. Companies, like Groupon, use this method to do exactly that, and then snatch an email address when coupons are bought from them.
Buy something from them once and more promotional emails will usually follow. This is a great method to gain a prospect’s respect and get contact details.
The Double Opt-In
Many email marketers can get one opt-in, but the real question is: Are you able to secure a double opt-in? The double opt-in often includes a confirmation email that is sent with an email opt-in (a form fill is often used in this case). This could be thought of as an inconvenience to customers who don’t know what you are doing and ludicrous to learning email marketers. Still, the double opt-in might be a valuable asset when maintaining a database for interested subscribers that is clean and high quality.
A Welcome Series
Once new customers opt-in you can start emailing them a welcome series. These series of messages ready your customers to receive from your list and then result in their own drip campaign. Giving your prospects a time frame will also help hasten the process and those that don’t respond can be moved to a cold prospects list.
Integration Within Display Ads
Capturing your prospect’s attention and keeping it is one of the greatest challenges for marketers. A great place to start is by including display ads with confirmation and reminder emails. Integrating a newsletter also has also been a good method of keeping your prospect updated.
~Chelsea Jensen, Prospectr Marketing